For independent shops
They bought once. Then you disappeared.
Not because the visit went badly — because nothing carried your name out of the door with them. A card in their Wallet does, and puts itself on the lock screen when they are back on your street.
The gap between visits
Your best customers look like strangers.
- A good first visit, and nothing at all to earn the second.
- At the till, somebody on their eighth visit looks exactly like somebody passing through.
- Discounts bring people in once and teach them to wait for the next discount.
The problem is not the visit. It is the weeks afterwards, when nothing of yours is anywhere near them.
Beside the bank card, in your colours.
They scan a code by the till and it is in their Wallet — your logo, your colours, and a shopping bag for a stamp if that suits you. No app, no account, no password.